Some would say it is meant for the gen Y market as a lot of apple products are

.Is it the price, the fact that almost everyone has one or is it the reliability.

For me its the reliability I have had to many mp3 players and multimedia devise to know that its just reliable

Knowing the youth of to day I think it mostly a trend. If its something that everybody has than everybody is going to want it. The reason I got mine is because someone stole my Cobby mp4 player from work I will end up reviewing this later.

When I whent to the Wal-mart to buy the Itouch I found it to be a very good and reliable little devise so the answer to this is there is no answer. there is a very wide difference between why people want them but as long as they like it I don’t see why its a problem.